Video Marketing Solutions That Get Results

Imagination Media is a results driven video production company offering complete video marketing solutions for your business. Your hand crafted video includes story boarding, scripting, shooting, editing, online and DVD distribution. Dramatically increase web traffic and gain high profit clientele. Quickly captivate, educate and motivate your audience to take action with a powerful online video presentation. Show Your Best! Are you looking for a way to stand out from the others? It is a well known fact that customers buy from businesses they know and trust. Imagination Media presents your video with authenticity and believability. We come to your place of business and capture the best of what you do- incorporating exterior and interior shots, onsite testimonials, interviews with you and your staff, product demonstrations, details about what makes you stand out from the competition, and much more. We are experienced film makers trained to find and tell the stories that inform and entertain your audience. Engage Your Audience Is your website failing to keep visitor’s attention? Are prospective clients clicking away before taking action and contacting you? With the rise of social media and advancements in web technology, audiences now demand a more sophisticated and entertaining web experience. Gone are days of the static webpage. (give stat about attention spans) Your site needs to grab attention immediately with a well placed video message. Imagination Media takes time to research your targeted audience and provide a content marketing strategy that speaks to their needs, answers questions and overcomes obstacles. Your video is easy to find within the page, is on message and is made to click. Get Found! Are you struggling to gain visitors to your website? Imagination Media can properly optimize your finished video to get found by the major search engines. in fact, research has found that a properly optimized web video placed on your site can boost first page ranking in Google by 53 times! Our goal is to get you noticed. Get More Sales! Is your website actually driving sales to your business? Imagination Media puts your video to work by motivating your audience to take action and “click for more”, “sign up now”,  “buy now”, “share this”, “contact us” or other positive responses. Video Marketing Solutions That Get Results Imagination Media is a results driven video production company offering complete video marketing solutions for your business. Your hand crafted video includes story boarding, scripting, shooting, editing, online and DVD distribution. Dramatically increase web traffic and gain high profit clientele. Quickly captivate, educate and motivate your audience to take action with a powerful online video presentation. Show Your Best! Are you looking for a way to stand out from the others? It is a well known fact that customers buy from businesses they know and trust. Imagination Media presents your video with authenticity and believability. We come to your place of business and capture the best of what you do- incorporating exterior and interior shots, onsite testimonials, interviews with you and your staff, product demonstrations, details about what makes you stand out from the competition, and much more. We are experienced film makers trained to find and tell the stories that inform and entertain your audience. Engage Your Audience Is your website failing to keep visitor’s attention? Are prospective clients clicking away before taking action and contacting you? With the rise of social media and advancements in web technology, audiences now demand a more sophisticated and entertaining web experience. Gone are days of the static webpage. (give stat about attention spans) Your site needs to grab attention immediately with a well placed video message. Imagination Media takes time to research your targeted audience and provide a content marketing strategy that speaks to their needs, answers questions and overcomes obstacles. Your video is easy to find within the page, is on message and is made to click. Get Found! Are you struggling to gain visitors to your website? Imagination Media can properly optimize your finished video to get found by the major search engines. in fact, research has found that a properly optimized web video placed on your site can boost first page ranking in Google by 53 times! Our goal is to get you noticed. Get More Sales! Is your website actually driving sales to your business? Imagination Media puts your video to work by motivating your audience to take action and “click for more”, “sign up now”,  “buy now”, “share this”, “contact us” or other positive responses. Imagination Media is a results driven video production company offering complete video marketing solutions for your business. Your hand crafted video includes story boarding, scripting, shooting, editing, online and DVD distribution. Dramatically increase web traffic and gain high profit clientele. Quickly captivate, educate and motivate your audience to take action with a powerful online video presentation. Show Your Best! Are you looking for a way to stand out from the others? It is a well known fact that customers buy from businesses they know and trust. Imagination Media presents your video with authenticity and believability. We come to your place of business and capture the best of what you do- incorporating exterior and interior shots, onsite testimonials, interviews with you and your staff, product demonstrations, details about what makes you stand out from the competition, and much more. We are experienced film makers trained to find and tell the stories that inform and entertain your audience. Engage Your Audience Is your website failing to keep visitor’s attention? Are prospective clients clicking away before taking action and contacting you? With the rise of social media and advancements in web technology, audiences now demand a more sophisticated and entertaining web experience. Gone are days of the static webpage. (give stat about attention spans) Your site needs to grab attention immediately with a well placed video message. Imagination Media takes time to research your targeted audience and provide a content marketing strategy that speaks to their needs, answers questions and overcomes obstacles. Your video is easy to find within the page, is on message and is made to click. Get Found! Are you struggling to gain visitors to your website? Imagination Media can properly optimize your finished video to get found by the major search engines. in fact, research has found that a properly optimized web video placed on your site can boost first page ranking in Google by 53 times! Our goal is to get you noticed. Get More Sales! Is your website actually driving sales to your business? Imagination Media puts your video to work by motivating your audience to take action and “click for more”, “sign up now”, “buy now”, “share this”, “contact us” or other positive responses.

Why you need to do Video Marketing?

Your business must use online video to market its products and services. Without video, you’re just another business on the internet. You won’t be increasing sales. You won’t be converting browsers into buyers. You’ll just be watching your competition steal customer after customer. Video marketing is very effective, but you can’t just grab a video camera and start recording. Without a plan, you’re simply going to waste a lot of time and money for little to no return on your investment. Luckily, you downloaded this guide! My goal is to share with you the “secret sauce” for creating videos that will increase your sales and profits. There is a time tested formula for crafting great video content that sells. This isn’t some miraculous new methodology. I’m simply taking what’s been done for over 50 years and applying it a little differently with my own “spin”. I was going to type about three or four pages of great, well-articulated content about why video has become an important weapon in your marketing arsenal. I was going to amaze you with statistic after statistic of how effect online video is at converting passive browsers into engaged buyers. I was going to “wow” you with facts and figures. Screw that. You want content. Actionable content. No fluff. No going on page after page with my random meanderings. It’s time for me to deliver. But if you absolutely want to see the statistics, then the link below will feed your data appetite.  

Welcome to Stock Videos Market - A Website for new artist to sell and buy stock Footage and Media at a very low price. Our Interface Will Rock Your World! Stock Footage at HD Stock Footage From 1$ per clip. If you are looking for stock footage, free stock videos hd, stock footage video clip stock videos hd, royalty free stock videos, stock videos YouTube, stock videos free, stock videos for sale or want to sell your own work on a website, visit us at at Stock Videos Market. At Stock Video Market, our aim is to empower today’s video storytellers with footage from the world’s most exciting and relevant shooters — Stock Videos Market, Buy and Sell Media. Our rapidly growing library includes the web’s largest collection of royalty-free video and a fast-growing set of customizable After Effects projects. Stock Footage Market provides high-quality footage for use in professional television and web-based advertising work, brand and corporate videos, editorial and documentary settings, interactive web sites, video games and mobile applications. This library of Stock Footage Market is owned by Stock Videos and AE Templates Store, Together they have provided Stock Footage Marketplace to the new customers around the world at a very affordable price. We have provided After effects Projects and Video Production Facilities to many companies all around the world. Stock Footage Market, also provides Stock Videos, After Effects Projects & Templates and Audio files. If you own some Stock Footage or would be interested in learning how to create video like the Stock Footage in this archive, go to the contact us page and send us an email. Become an author Stock Footage Market offers artists one of the best deals in the industry: they have the liberty to set the prices for their work, and earn 75% of each sale – significantly higher than the alternatives. Our contract is non-exclusive, and artists retain full rights to their work. If you have professional quality stock media, we’d love to represent it! Find out more about selling Media on Stock Footage Market. With prices starting at just $1 for motion graphics, After Effects Project Files and $5 for video, pro-quality stock content is within reach for media makers everywhere. Prices on Stock Footage Market tend to be the lowest in the industry, because they are set by the artists themselves, who earn a much higher percentage than they do elsewhere. Preview, purchase and download full resolution content with just a few clicks. No waiting for discs or tapes to arrive, and no complicated licensing process. Buy exactly what you need and get to work. For fine out more, please visit us at www.stockvideos.biz

5 Customer Retention Tools for Long Term E commerce Success

A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. But what is customer retention, and how do you increase it by 5%?
Customer retention is the act of getting more of your customers to stay loyal to your brand or business. A successful customer retention strategy turns one time shoppers into loyal, repeat purchasers that buy more, more often.
A customer retention strategy will boost your profitability while encouraging repeat business that drives a sustainable long term business model. Here are 5 tools you can use on your ecommerce site.

1) Loyalty Programs

Best for stores with repeat purchasability


A loyalty program is a fantastic way to boost customer retention. When a shopper is given additional value (like points) for shopping at your store, it becomes much more difficult to choose a competitor for their next purchase. Points create a switching cost. If a customer moves to a competitor, they will be leaving money (points) on the table.
Ecommerce loyalty programs allow you to reward more than just loyalty. You can reward points to drive other profitable actions like reviews, referrals, and social sharing. Points are often used to mask the true value of what you are rewarding. For example: you may be willing to pay 3 cents for a share on Facebook, but 30 points is a stronger motivator for your customer than 3 cents.

 Who should use it: I generally recommend a loyalty program like Sweet Tooth to retailers with around 10% margin, or higher. Loyalty programs work best for retailers who have products that are purchased regularly (a couple times a year). Industries like fashion, supplements, and pet supplies are all great examples.

2) Gamification

Great when you are targeting a young audience


The application of game mechanics is not just for mobile apps and video games anymore! You can get the power of gamification working for your customer experience and purchase process. With gamification you are encouraging shoppers to complete actions by making it more enjoyable and adding a sense of competition.
Sites that incorporate gamification often have leaderboards, status, and badges so shoppers can showcase where they stand relative to others. Gamification is great because it can be incorporated into other things like promotions and even loyalty programs.
Who should use it: Gamification works well for retailers with a demographic that is familiar with game mechanics (usually a younger demographic). It also works very well when used in tandem with a loyalty program.

3) Personalization

Should be used by every merchant


Personalization allows you to increase customer retention through more relevant and tailored experiences with the brand. Personalization requires you to collect data about your customers that you can later use to to make recommendations and tailor promotions to each customers individual needs. There are a few ways to use personalization.
An example of this is Bodybuilding.com, they take all your previous purchase information and make product recommendations based on what you like and the product you are currently looking at. Another example is U.S. Patriot Tactical - they made their homepage "smart" and it provides relevant offers and click through opportunities based on the interests of their contacts. 
A simple way to use personalization to increase customer retention is through email. Many email service providers allow you to mark emails with personalizations such as name and company. When a shopper is addressed by name with content they care about, they will be much more loyal to you and your store.
Who should use it: A total personalization strategy is something to work towards, but simpler tactics like email personalization should be used by every store owner!

4) Support Systems

Very useful for technical products


Support systems are anything added to your site to improve customer service and satisfaction. These systems could be help desk software like Zendesk or Freshdesk or live chat software like Olark or Zopim. All of these support systems allow you to resolve customer issues and conflicts quickly and efficiently, which provide a few key benefits.
The first benefit of support systems is that it provides a one on one experience. You can easily address customer issues and quickly get things resolved. A quickly resolved conflict can actually create a lifelong customer. Secondly, live chat software allows you to engage with customers in real time. Shoppers don’t want to wait, live chat is a direct and real time connection to your customer. Customer connections lead to retention!
Who should use it: These support systems are great for retailers who have a technical product that may require some explaining. It is also effective for retailers selling items that need to be installed. These systems are good if your customers need additional information or instruction.

5) CRM

Amazing for subscription model businesses


CRM is a tool used to increase satisfaction by keeping track of a customer's entire journey. A CRM tool is used in tandem with other tools on this list to provide a total customer retention strategy. You can use your CRM to track which customers have received which badges with your gamification tactics or which customers have earned points in your loyalty program.
A CRM has many operational benefits, but it also can help with customer retention. When all customer information and interactions are stored in one place, it becomes much easier to provide an amazing customer experience (the backbone of a total retention strategy).
Who should use it: Retailers who have an established customer acquisition process, and have several interactions with each individual customer. A CRM works very well for industries with high customer lifetime value and are particularly effective for subscription based ecommerce retailers.  

A Customer Retention Strategy

Profitable for all ecommerce merchants!


Customer retention is the future of ecommerce! As more and more merchants start to sell online it will become harder and more expensive to acquire new customers, making retention even more important. Ecommerce merchants that focus on customer retention will be more sustainable and more profitable than those focused on always acquiring new customers.
For additional tools, tactics, and tips on a customer retention strategy download “The Ultimate Guide to Customer Retention.” 
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How to Easily Write Better Emails [Info-Graphic]

Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. Just think about how many people you've emailed, but never actually met.


This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who've never met me. To them, my emails are their first (and second, and third) impressions of me. How I address them, the way I word a request, and even my email address affects that impression.

The same is true for marketing emails. Whether recipients are long-time customers or brand new blog subscribers, each and every email you send makes an impression and shapes the way they'll think of you and interact with you in the future.


So, given the chance to learn how to write better emails, wouldn't you take it? Check out the info-graphic below for ways to craft compelling emails so you can build better relationships with your customers and prospects.

Source From HubSpot's Marketing Blog

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5 Tips for Delivering Better Presentations



Giving presentations can be slightly nerve wracking or incredibly fun, depending on who you are. If you’re part of the group that dreads a presentation or giving a speech, you’re not alone. According to the Washington Post, America’s biggest phobia is the fear of public speaking – 25.3% of people in the US are afraid of speaking in front of large groups of people. This may not sound like too big of a group, but to put it in perspective, the fear of public speaking beat out fear of heights, bugs, snakes, drowning, and blood/needles. Whether you jump or puke at the chance to give a 30-minute presentation in front of thousands of people, these tips for giving better presentations can serve you well.

 1) Body Language Body language says a lot about someone – from posture and gestures to facial expressions and eye contact – it can shape the way he or she is viewed. When we feel powerful, we “open up” by raising our arms in victory, standing tall, or sitting up straight. However, when we feel helpless, we tend to shrink down or close up. Social psychologist Amy Cuddy says that “our bodies change our minds, our minds change our behavior and our behavior changes our outcomes.” To that end, she suggests striking a high-power pose, such as standing with your hands on your hips or leaning back in a chair with your hands clasped behind your head. Do this for two minutes the next time you’re about to enter a situation that might be uncomfortable for you. When people pretend that they’re powerful, they are more likely to actually feel powerful. Take Amy’s advice and “fake it ‘til you become it.”

  2) Ditch the Memorization Many times, when asked to memorize something, we adopt the “drill and kill” method. We simply focus on the words in a sentence and the exact order, repeating the sequence numerous times until we can recite the exact sentence in order. Memorization sometimes hinders understanding a sentence and really understanding the message you are trying to get across. When coupled with public speaking, memorization can contribute to anxiety and can take away from the overall effect of the presentation. Communication coach Preston Ni says not to memorize every word of a speech to avoid unnecessary stress and increase your presentation's impact. Of course, you’ll want to be familiar with your presentation before you deliver it, but memorizing it word-for-word can add extra stress on you, potentially taking away from the value of your presentation.

  3) Tell Stories Everyone loves a good story. Why not incorporate one into your next presentation? Todd Kashdan, professor of psychology at George Mason University, suggests adding a well-told story that has motive and contributes to the point you’re trying to make, as long as you avoid unnecessary details. If the story aligns with your presentation, it provides you with the chance to connect emotionally with your audience and will also make your speech more memorable.

 4) Practice They say that practice makes perfect. Now, we’re not promising complete presentation perfection, but we will tell you that practicing is key. According to Medical Daily, the Massachusetts Institute of Technology suggests practicing your material in the same room you’ll be delivering your presentation. This will allow you to get used to your surroundings. Additionally, doing a run-through with any technology that you’ll be using the day of will help you avoid difficulties with unfamiliar software, projectors and computers.

  5) Provide Supporting Visuals Skip the bullet points and detailed charts – your supporting slide show should be just that. Support your presentation with easy-to-understand visuals that don’t take your audience’s attention away from what you’re saying.

 Greg Stephens found that an audience that listens to a presenter speak is more strongly affected than an audience who reads a presenter’s slides. As an audience continues to listen to a presentation, their brain patterns sync with those of the presenter.

 The longer the sync, the more the audience comprehends. To that end, engage your audience, don’t distract them from listening to what you have to say. So, the next time you’re tasked with presenting, take these five tips into consideration and remember to let your personality shine through. Interested in listening to one of our presentations? Check out our latest on-demand webinar. And remember, the more you present, the more comfortable you will become.





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10 Quick Tips for Monetizing Stock Footage

The Digital Cinema Society (DCS) organized a how-to event for cinematographers in New York City aimed at offering tips on making money from stock footage. Moderated by DCS President James Mathers, the panel convened August 2 at B&H Photo & Video in Manhattan, and speakers included cinematographer Mark Forman, Light Iron CEO and co-founder Michael Cioni, B&H-The Studio cameras and workflow expert Michel Suissa, and Shutterstock's director of video acquisition, Tom Spota. The topic shifted fairly quickly to encompass a free-wheeling discussion of camera technology, but here's a rundown on some of the advice about making money from your own footage library that panelists shared. Pictured (top), from left: Michel Suissa, Mark Forman, James Mathers, Tom Spota, and Michael Cioni. 1.) Always think about rights issues. To keep your shots from being flagged by skittish network or studio legal types, don't frame them around a single entity. Instead of taking a picture of one building, compose a nice shot including three or more. Instead of shooting a single person on the street — unless you're willing to secure a model release (see below) — shoot a crowd of mostly unidentifiable people. If you really need to highlight a specific structure or person, seek permission. "If you don't get permission, even though it's legal, the lawyers will make you kill it," said cinematographer Mark Forman.

    

2.) Always shoot the highest quality possible — preferably 4K or better. Light Iron CEO and founder Michael Cioni showed a chart depicting the relative size of different screen formats. The image was familiar but it made a crucial point: with word last week that Red Digital Cinema's Dragon sensor was in the field, 2K resolution is decidedly closer to the right-hand (lower quality) side of the chart than it is to the left-hand (higher quality) side. There are lots of reasons to shoot in HD or 2K, but future-proofing footage and preserving its value as stock is most definitely not one of them. (B&H's Michel Suissa shot some 4K video of the event with the Sony F55 and then played the clips out on an HP Z820 workstation running Assimilate Scratch within minutes, just to show that 4K can work comfortably in the real world.) 3.) When considering subjects, look out your window. "I have a really incredible rooftop, with a view of Manhattan north and south," Forman said, explaining that TV series are always looking for establishing shots of New York City. If you're lucky, pointing a camera out your window could conceivably net you thousands of dollars worth of stock shots. Forman also remembered a cross-country shoot for an indie film, during which he specified that any shots he captured without actors in the frame (such as Monument Valley vistas) would be his to keep and license, giving him an instant archive of Americana. 4.) Think twice about shooting time-lapse for stock. Shutterstock's Tom Spota said time-lapse is a popular footage category, but Forman argued shooters should consider whether the potential revenue is worth the significant time investment required to babysit a camera for 12 hours or more. "Unless you want to do [time-lapse], it's not worth it financially," he said. 5.) Retain ownership. Don't get roped into an agreement where another entity owns your content outright. License footage to others — don't sell it to them. 6.) Balance the potential upside of microstock agencies against the traditional model. Forman doubted that the microstock model would provide big returns unless you have a sizable library of footage to monetize, noting thtat licensing a single shot to a TV series through a traditional stock partner can generate many times as much as licensing it through a site like Shutterstock. However, Spota countered by noting that there are 27 million small business owners in the U.S. who constitute a huge and potentially lucrative market because they have been forced to become content publishers on the Internet. 7.) Go the extra mile: work with a model. Spota indicated that model-release footage is among the most in-demand among Shutterstock's customers, along with imagery related to business, healthy lifestyles, and education. Just make sure you get the proper clearances, a task your agency can help you with by providing the appropriate forms and other guidance. 8.) Don't worry about 3D. Uptake for viewing stereo 3D content at home and on the Internet has been minimal, so unless you're working on assignment, it doesn't make much sense to amass a library of stereo footage. "4K is the 3D we've always wanted," Cioni quipped. 9.) Stay up-to-date with camera technology. Yes, that's easier said than done. But Cioni noted that sensor technology improves so steadily and surely that whatever camera is on the market with the newest sensor is likely to provide the nicest imaages. Keep your eyes and ears open for any chance you might have to shoot with the latest and greatest and hang onto some footage for your own purposes. 10.) Use LTO tape for cost-effective archiving. Cioni estimated that archiving footage to LTO tape costs about $0.04/GB, making it a bargain compared to spinning discs or archival film negatives. Until atomic-scale magnetic memory is a real thing you can plug in and use, tape is likely to be your best bet. 


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Cinematography: The Basic Principles You Should Know

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Cinematography is a big category to cover. So what I’m going to do is split up cinematography into different sections. Lighting/Cinematography is one of the most important factors in filmmaking. Lighting can create the mood of the film. More lighting can create a more positive tone, less lighting can make a more serious or eerie tone. But the thing about lighting is that it can’t really be something you learn, it’s mostly a feel thing. You can learn the basics of lighting for sure and get some ideas. But the art of cinematography is mostly driven by your personal preferences and tastes, in addition to what you know about the basics. So I will teach you some of the basics to lighting/cinematography. If you’re new to filmmaking, cinematography is best defined as the sat of making films. The cinematographer, or Director of Photography (also abbreviated as DP), is responsible for the cameras and lighting while making a motion picture. He is responsible for making every frame of the movie the way the director intended it to be. If the director wants the scene to be dark, the cinematographer will arrange the lighting so that the scene can be dark. If the director wants the scene to be like it’s outside, the cinematographer will make it happen. You get the drift. Now lighting, there are various lighting styles or “keys” that cinematographers use in films. There is high key lighting, low key lighting, available lighting, high contrast lighting, and backlighting. -High Key lighting indicates an upbeat mood. It’s commonly used in musicals and comedies. And it provides bright, even illumination with no obvious shadows. It’s easy to point out this style of lighting in movies. In scenes that take place outside with the sun bright and shining, etc.   yellow-brick-road

Low Key lighting creates subtle shadows and provides pools of atmospheric light. Low key lighting works well for mysteries, thrillers, gangster movies, and horror films. A perfect example of this style of lighting is all throughout the infamous gangster flick The Godfather. In the opening scene, the only objects that appear to be lit are Don Corleone and the undertaker asking him for a favor. The cinematographer for the film, Gordon Willis, is well known for his use of low key lighting. Something to pay attention to the next time you watch The Godfather. -Available lighting is favored by realists, especially in outdoor scenes. It’s essentially existing exterior light, although it is commonly supplemented with lamps and reflectors to achieve the DP’s desired effect. Unless it is augmented with special lenses or newer varieties of  light-sensitive film stock, it gives the image a grainy texture and absence of tonal balance. It’s also referred to as “practical” lighting. A lot of cinematographers prefer to use practical lighting in the scene so it doesn’t risk showing any equipment in the scene, it can give the camera more freedom to move around.



  Cillian Murphy 2 -
High Contrast lighting creates harsh shafts of light with dramatic streaks of black. It’s perfect for most tragedies and melodramas. Contrast is showing how something is different from something else. In photography, it means the same thing, but only with the colors black and white. Adjusting the contrast in cameras or in editors will change the ratio between black and white. -Backlighting creates a semi-silhouette in an otherwise well lit scene, which can produce romantic halos or ethereal glows. It can throw a figure or face into total shadow to create a mood of mystery or fear with the aid of spotlights in high-contrast setups. Some examples of this can be seen in The Right Stuff when the 7 astronauts are walking down a hallway together in their spacesuits towards the camera. There is a heavy amount of white light at the end of the hall, putting the astronauts figures in shadows as the get closer to the camera. In Star Trek II: The Wrath Of Khan, Admiral James T. Kirk enters the movie by walking into a simulation room with a bright light behind him and a thick dispersion of fog, nearly 
making his entire body a silhouette.
 best-star-trek-movies-khan-3 
 Color is essential to cinematography. Most films have some sort of color tint that can be noticed if you actually pay attention to the look of the film. A good cinematographer would be able to capture that tint in camera with lighting and filters. But nowadays, the color tints are made in post-production color grading. But it would be wise to know the differences in color schemes if you’re interested in cinematography. There are essentially two types of colors. Cool colors and Warm colors. -Cool Colors include blues, greens, and violates. They often create a mood of tranquility, serenity, or aloofness (Depending on the context in which they are used). These colors tend to recede away from
the eye in a composition
 . the-dark-knight-batman 
Warm Colors include reds, yellows, and oranges. They create a mood of tension, stimulation, anxiety, energy, passion, or even violence (Depending on the context in which they are used). These colors 
tend to move forward in a composition. 
Spike-Lee-s-Do-the-Right--007
Some films will typically used a color scheme throughout the film. These schemes are unwritten rules in color grading, and it’s unknown how these schemes got started (Probably from one famous film using that scheme and other filmmakers saying to themselves “Hey, I like the look of that, lets use that for this film we’re making” and it caught on from there). Summer blockbusters tend to have color schemes of teal and orange. Horror movies look more blue than anything else. Movies centered around the apocalypse and wars have gray and washed out looks. And films where reality seems to be shifted have more greenish tints. Again, I have no idea how these color schemes got attached to certain genre’s of movies, but I have a feeling that the cinematographer did not have full input on the final look of the film (Even though DP’s had final say as to how the film’s look will turn out). Summer Blockbuster (Teal & Orange)
: ironman2 
   Horror Film (Blue)
: pinhead_l   
 Apocalypse/War Film (Gray & Washed Out):
the_day_toronto_a_l 
   Shifted Realities (Green)
: the-matrix-neo 
 If you’re a photographer, you will most likely be a really good cinematographer. You already should know about the different types of lighting and colors, only thing difference is that DP’s press the record button on cameras instead of snapping single images. But that’s pretty much the synopsis of cinematography, lighting styles and color schemes.    

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Are you looking for a Great Video for your Business ?

I was recently talking with the owner of website based in the Middle East for chain of restaurants about his online marketing efforts. While his four restaurants have garnered more than a combined 100,000 followers on Facebook, Twitter, Pinterest and Instagram, he has yet to venture onto YouTube. Ironically, that’s where many of his customers have posted videos about the unique creations his kitchens are known for creating. Whenever I broach the topic of including in-house video in his marketing efforts, this award-winning entrepreneur freezes up like a deer in the headlights. “Video is so complicated,” he complains. “I wouldn’t know where to begin.” Many business owners and marketing managers feel the same way. “It’s expensive and too time consuming,” they say. But nothing could be further from the truth. On the surface, creating and publishing your own videos as a part of an integrated marketing communications program can be a particularly daunting task. But video is essential to a well-rounded marketing plan, and ignoring the opportunities — or worse yet, fearing the process — only limits your ability to reach those you can influence. Truth is, there are a number of issues that need to be resolved when contemplating the inclusion of video in your marketing program, including: Production and script development What equipment to use How to get the best lighting The framing of shots Audio and sound considerations Editing and post production effects Uploading and publishing online Optimizing for search This is an imposing list to be sure, but this is also your opportunity to shine. Video provides your business with a chance to display your company’s personality, virtues and wares in living color, making it available to anyone with a screen and even the slightest interest in what you have to offer. Best yet, you don’t have to be a Judd Apatow or a Quentin Tarantino to produce professional and actionable content. There are tons of books and online resources that provide the tips, tricks, strategies and warnings you need to create great video content. One such resource is Wistia, a Sommerville, Mass.-based start-up that offers ridiculously affordable video-hosting packages for businesses of all sizes. Wistia also provides lots of easy to understand how-to content developed for the sole purpose of helping you create and promote great videos. To demonstrate what I’m referring to, I asked the folks at Wistia to prepare a video for Forbes readers that offers tips on shooting business videos in an office setting: As you can see, this two-and-a-half minute video illustrates why a properly planned and executed video stands a much better chance of being viewed, shared and acted upon than something you quickly cobble together and slap onto YouTube. If you’re still not convinced that you or your employees are capable of learning how to shoot and promote great video, consider turning to 50 Grove, an online directory of video producers, curated and maintained by Wistia. The listing has a large selection of professionals who can shoot advertising, product, training and testimonial videos for your business. If you do decide to go it alone, shooting professional-grade video doesn’t have to cost you an arm and a leg. For example, for less than $100, you can head down to Home Depot and pick up the basics for a lighting kit that will make your video appear professionally produced. Watch this video to see what to include for your first professional lighting kit.

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Online Video Production: The Key to Making Your Business relatable to Customers In the world of online business marketing, there has been a lot of talk about the gradual increase in the popularity of short marketing web video instead of stationary text on commercial websites. Now that bandwidth and loading times are no longer an issue, and consumers are able to be connected to high-speed internet everywhere they go, the prospect of incorporating web videos into your site’s design is now not only practical, but it is truly the way of the future. For this reason, marketing experts have begun to recommend that business owners include a short explainer video alongside the strategically-written web copy that they include on their website. Research has shown that more people prefer to watch rather that read pages of scrolling text. As audiences become gradually more accustomed to nearly instant access to information, the need for online video production services for marketing purposes has multiplied as more and more commercial website ventures choose to incorporate this medium. Work With a Web Video Production Company to Give Your Business a Competitive Advantage If you have you been checking out your competition, you may notice that high-quality online video production is taking over. Consequently, if you want your business to get the attention that it deserves, this a trend that you want to get on board with. You might be wondering, how should I begin? Simple, with the premier website video production services of Video Editor Web. Everyone is choosing to include short online videos from Video Editor Web because they work! A great video that is engaging, entertaining and well-scripted can go viral and increase the online visibility of your brand much quicker than text alone. By investing in online video production services, you can multiply your outreach and make your website stand out. While other video production companies settle for mediocre sales copy, Video Editor Web takes extra care to ensure that your online video creation will get you noticed in a professional and unique way. Benefit From Explainer Video Services Provided By Video Editor Web Right now, high-quality online video production services are in high demand. Business owners and marketing experts alike are flocking to incorporate this ever-expanding new trend in strategized business promotion and information data delivery. When you include this additional element in your website’s design, you’ll immediately begin to see the difference that an online video production services makes. Remember, the key to turning website visitors into customers is getting their attention. Nobody likes to feel lost on a business’s webpage; most clients prefer quick to the point explanations that are accompanied by visual illustration to make the content more interesting and memorable. The Future of Marketing: Computer Animation and Web Video We live in a world that is moved by animated and live action imagery, so it comes as no surprise that more website operators are seeing the benefits of investing in online video production services. Primarily, this is because online video creation is one of the most modern ways to reach an audience, and everyone is very quickly beginning to realize this fact. If you want to give your business a competitive marketing edge, consider including a short animated video from Video Editor Web in your online design today. For further details regarding on what our services can do for your business, please contact us for more information or to receive a free consultation.

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Save Time and Money by Using Templates and Stock Footage

There are two primary things you’re concerned with: making money and having enough time to juggle all your projects. The use of templates and stock footage can help you accomplish both of those aspects if you’re willing to give them a chance and use them appropriately. Every video project created essentially boils down to two things: budget and deadline. If you've made the decision to turn video production into your income, finding viable shortcuts to work around these constraints is necessary. Using stock video footage and templates can maximize your time in a variety of ways while also being friendly to your budget. When used appropriately they can elevate your projects while offering the freedom to expand your business.

Money Management

If there's one thing more important than time in a project, it's money. Budgets are a constant factor in any video and need to be adhered to. Going over budget can negatively impact a project's success and simultaneously cost you future work from a client. In this aspect, stock footage can be immensely helpful as well. The idea behind stock video footage is to have readily accessible art, video clips and pictures that can be used in a variety of projects quickly. While it's easy to see how such things could save you time, not everyone understands exactly how it saves money. Say you're working on a project that calls for B-roll footage of a metropolitan skyline, preferably in a bird's eye view. Renting out a helicopter and all the necessary camera equipment to record footage (which will only be used for a few seconds) isn't very practical. Using stock video footage of a skyline would make more sense and the cost of licensing video clips would be far less than the rental costs involved in filming it yourself. The same could be said for large explosions, underwater shooting or any extreme shots.

Time vs Money

The old adage “time is money” doesn't always have to be taken literally, as there are moments where your time is worth more than the money you spend. For example, you need footage of cars driving on a highway, which is simple to record without hurting your budget, but it will cost you time. You have to get to location, set up equipment, record the footage and then pack everything up. While that doesn't sound particularly long, compared to the five minutes (maybe) it takes to drop stock video footage into your editing timeline, it's an eon! Recording something easy and simple might be more cost effective than purchasing the stock video footage, but the time saved could be far more valuable. The hours spent recording B-roll could have been used on other aspects of your video. If the your project calls for VFX or you've come up with a neat last minute idea, you'll need enough time to complete them to your satisfaction. From a business standpoint you'll most likely be working on more than one project at a time. This means you can’t always spend hours recording footage (which only amounts to a few seconds) on one project. Your time is better utilized multitasking on the rest of your business. Being over budget means less profit, but clients won’t return with more business if you’re turning things in late: balance is necessary. Every project you do has different requirements, your need to save either money or time will vary and it’s up to you to determine which is most important. As such, it’s vital that you understand the needs of every project from the beginning.

Templates and You

Graphic templates are another great way to save your time, money and hassle on a project. Templates exist for transitions, lower thirds (i.e. titles you’d see at the bottom of the screen in documentaries or news), and even opening title sequences. Like stock footage, they’re per-manufactured elements you can quickly place into your videos. Even if your primary business revolves around simple wedding videos, some degree of graphics are always going to be necessary. They give your videos a more professional look; elevating them above the others out there. Templates can give your projects a professional appearance, even if you lack the skills to generate your own motion graphics. Graphic templates are per-manufactured elements you can quickly place into your video to save yourself time, money and hassle on a project. Deciding on when to use templates versus crafting them on your own is the same as it is with stock footage: what are the needs of the project? Animating and rendering a motion graphic takes time, and if you’re staring down a deadline, but need something to push your video above it’s current quality, using a graphic template is a great idea. If you choose to go the template route, there are some great places to buy them from with a variety of choices to fit nearly any need you have:

When to Say ‘No’

Budget and time constraints aren't the only determining factors in using stock footage and templates in a video. It also comes down to whether or not it works in the context you're using it for. If the entirety of the video is set in a posh metropolitan environment, using stock footage of a rural road wouldn't make much sense. Beyond continuity, it’s also essential to make sure shot styles are matching up. Stock video clips may not always match the quality of footage you’ve shot yourself, making it look strikingly different from the rest of your video. The last thing you want is for viewers to recognize what’s stock and what’s not. It’ll take them out of the experience and lower the overall quality of your video. Those may seem like fairly obvious examples, but they’re the sort of things you have to think about when using anything from stock. The biggest risk you run with templates (which can also apply to footage) is overuse. Utilizing the same graphic multiple times isn’t necessarily bad, but when you’re using it for every project, it’s not good. Viewers will recognize the pattern and feel you’re being lazy, while clients will not feel like they’re getting their money’s worth. Say you’re working on videos for two clients, both of which are selling a beverage. Imagine how they’d feel seeing their brand being used in the exact same graphical template as a potential competitor. It’s not a situation they’d be happy with, and likely wouldn’t choose to give you any more of their business.


Great Tools When Used Wisely

Stock footage and templates are amazing tools that save you oodles of time and money, while allowing you to feature elements in your videos that might otherwise be impossible. They add to the quality of your work, which can lure in new customers. It’s important, however, to be sure the use of stock elements in a particular video is appropriate. Used successfully, stock footage/templates can elevate your business, but if you’re not careful, they could cost you dearly.

Finding What You Need

Not all stock footage and templates are created equal, and if you've decided to use these amazing tools in your videos you need to be discerning in your choices. The Internet is riddled with people selling stock footage and it’s important that you know what you’re getting before making that purchase. Don’t waste money on footage sight unseen; going with a seller who offers video previews is always a bonus. This way you can make sure the footage you’re buying is what you actually need. The same holds true for graphics templates, but with those, it’s also important to make sure you’re buying templates you can manipulate. It’d be horrible to purchase a template that’s too complicated for you to figure out quickly, or your software simply can’t take advantage of it. If you’re on the hunt for good stock footage, these are some good places for you to find them: The bottom-line here is that when it comes to After Effects Projects and Templates and Stock Footage, it pays to shop around and find exactly what you need.